Networking or grouping of individuals is known as social networking. Social networking is possible in a workplace, organization schools, nations and continents but it is most common online. The popularity of online social networking is the trend today and in future because of millions of internet users who are looking for friendships, spouses, political affiliations and business relationships. Websites that are used for online social networking are called social sites such as AfroSocio. Depending on the nature of these social websites, the members of these sites shares things in common such as politics, business, hobbies, culture or religion.

By joining a social networking website:

• You can start socialising with people from the moment you sign in or sign up to AfroSocio. You can read the profile pages of other members and if you find an interesting profile, you can send an invitation in order to ask him/her to be your friend. If the invited member approves the invitation, then you can contact them directly. Making friends is just one of the benefits of social networking.

• You can share your doubts, questions and opinions with others through message boards, forums or Questions and Answers (Q&A).

• Social bookmarking is related to social networking in which a particular site is categorized, saved and shared with other individuals. You can share your personal bookmarks and also can discover others people’s bookmarks and then add them to your own collection. Once you have started to share bookmarks with others, then you can interact with them and thereby you become a part of the social networking community. Users can tag their bookmarked sites with keywords. When an individual starts searching a specific tag, then all the bookmarked websites with that tag will appear. This is also good for your site’s PageRank and Alexa in Google search engine and ALexa respectively.

• You can use a social networking site for advertising as this site has the potential to reach millions of people by spending less than the traditional advertisements and particularly to a niche audience of your choice.

• Social networking sites are also used by jobseekers. These sites are helpful in connecting the users with various jobs and institutions they may have worked with. Users can also link with organizations or companies they wanted to work with.

• You can bring traffic to your website by adding a link of your website or blog to a social network. By adding the link of your website or blog, your friends will view your website and then friends of friends will view it and so on.

Social networking websites are the new way to communicate and share information with other people. Social networking allows you to connect with friends, relatives, colleagues as well as strangers. But both the users should confirm that they are interested to become friends even if they are strangers to each other. You can upload pictures, videos, audios like music and profiles which can be shared with other people in the community.

A social network that addresses your needs and desires is the present day tool for communication and maintaining relationships.